Competitor Analysis

Competitor Analysis

We identify your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service. Our experts conduct competitor benchmarking based on certain parameters such as
  • Revenue
  • Headcount
  • Traffic Volume
  • Location

Our competitive intelligence analysis service uncovers critical information such as

  • Understanding strengths, weaknesses, opportunities and threats (SWOT) relative to your competitors.
  • Understanding past, present, and future competition strategies.
  • Assessing competitors' reactions to your firm's strategies such as those based on pricing, or when launching a new product/service.
  • Qualitative analysis includes using web-based research methods to collect and analyze competitive intelligence information. A detailed report is prepared at the end of the analysis.
  • Quantitative data analysis Specific factors analyzed here:

  1. Target audience analysis
  2. Brand Equity / Recall
  3. Key drivers in the market for your products/services
  4. Compare product attributes with that of your competition
  5. Qualitative data analysis
Analyzing competitors on a regular basis is one of the most important activities for any business enterprise. Competitive intelligence or competitive analysis involves collecting, analyzing, and applying information about your competitors' products / services, pricing strategies, and customers while making business-critical decisions.

Our experts evaluate your competitors in terms of

  • Product or service quality
  • Social media presence
  • Execution of marketing campaigns and promotional programs
  • On-site customer experience
  • Research and development projects
  • Strategic partnerships
  • Price Tracking